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NAHB Launches ‘Safety 365’ Campaign

Posted by on Jan 30, 2018 in News

NAHB Launches ‘Safety 365’ Campaign Filed in Home Building, Labor, Safety and Health by NAHB Now on January 19, 2018 •  To support building industry professionals in obtaining the information and resources they need to help keep residential construction workers safe, NAHB created a new member and public awareness campaign called Safety 365. The campaign is a joint effort of the NAHB Construction Safety Committee and Builders Mutual Insurance Co., which has supported NAHB’s workplace safety efforts since it worked with the association in 2006 to launch the SAFE awards. Through posts on the NAHBNow blog, newsletter stories, tweets and other efforts, Safety 365 will highlight a different aspect of construction workplace safety each month and also promote safety off the job by offering materials to help keep home owners safe when they’re working on DIY projects. It even has its own hashtag for social media posts: #safety365. “This is a great opportunity to help our members focus on protecting the most important asset in our industry: The safety of our employees and those who come to our jobsites,” said Construction Safety Committee Chair J. Gary Hill, a home builder and developer from Greensboro, N.C. “Safety 365 is also a recruitment tool. Home building jobs are good jobs and we want to convey to young men and women considering various career paths to look closely at the trades as not only providing a secure future, but a safe one as well.” The campaign will align with NAHB’s vast array of educational resources, safety training materials, and news updates to help educate employers and workers on the various safety and health hazards the industry faces on the jobsite, and to better understand and comply with Occupational Safety and Health Administration requirements. “Builders Mutual is thrilled to take part in such a critical initiative that looks to protect the health and well-being of the employees that build the American dream each and every day,” said Mike Gerber, senior vice president and chief marketing officer for Builders Mutual. “If the building industry continues to work together to raise the awareness of safety on the job-site, then home builders and their employees are better positioned for long-term success.” For additional information, contact NAHB AVP for Labor, Safety and Health Rob...

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Capital One Spark Business Credit Card: NAHB’s Newest Member Benefit

Posted by on Jan 28, 2018 in News

Capital One Spark Business Credit Card: NAHB’s Newest Member Benefit Filed in Membership by NAHB Now on January 25, 2018 •  NAHB and Capital One this month launched the Capital One Spark Business Credit Card for NAHB members, EOs and HBA staff. The Spark business card offers NAHB members unlimited 2% cash back on all purchases: There is no cap, 0% interest for the first six months and no annual fee. With 2% cash back on all purchases, NAHB members can put hundreds and even thousands of dollars each year back into their businesses. Members can also add their employees at no additional cost to earn unlimited 2% cash back for purchases made on their cards, too. Read about additional benefits and sign up at the NAHB members-only Capital One Spark Business page. To learn more about this and other Member Advantage programs, visit nahb.org/ma. For additional information, contact Sarah...

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What New Home Sales and Marketing Professionals Should Know for 2018

Posted by on Jan 2, 2018 in News

Several new home sales and marketing experts who hold the MIRM (Master In Residential Marketing) designation weigh in on what you need to know to be ready for 2018. Use Modern Tools, But it’s Still About Relationships Pros must make the purchasing experience seem unique and personal with a high level of service despite an environment of online interaction and less face-to-face contact with our clients, says John Barker, MIRM, of Windermere Real Estate/East Inc. in Kirkland, Washington. “Evolving technology makes the builder and salesperson often nameless and faceless in the eyes of the consumer, making it all the more challenging to establish relationships, which is still a key element in achieving greater sales volume,” he explains. “While automation may be convenient for both the builder and the client, it can lead to a home being a commodity that can be sought from any number of providers if you are not also focused on inspiring and establishing a relationship with your customers.” Home Tour Via Augmented Reality is Coming Today’s technology-savvy buyers are always looking for cutting-edge ways to make informed decisions about homes — from home, says David Corbell, MIRM, of Corbell Inc. in San Francisco. Like the internet changed the way we market homes, augmented reality is poised to be the next great sales tool. Imagine showing buyers what a specific plan, elevation and exterior color their home would look like, while standing on their bare home site. They can walk around and see the house in front of them from the backyard. And when they’re finished, email them a personalized brochure. This is just a small example of what you’ll be able to do with nothing more than a smartphone or tablet. Augmented reality is coming — so be ready, Corbell urges. Customers Seek Custom Options, Flexible Floor Plans From a marketing and design perspective, consumers won’t accept or embrace the status quo in 2018, says Mary DeWalt, MIRM, CMP, of Mary DeWalt Design Group in Austin, Texas. After spending hours on Houzz, Pinterest and HGTV, new home buyers have high expectations. They want more choices and the ability to customize. “Volume builders and marketing specialists should look for creative opportunities that will fulfill some of their buyers’ dreams while still ‘keeping it simple,’” DeWalt says. “The lines between the largest share of new home buyers, millennials and active adults are becoming blurred as their lifestyles are very similar. Both are particularly discerning and don’t want to settle for less. Both want more square footage in the rooms that are most important to them and flexible plans are a must for these buyers.” Work with Mortgage Lenders to Avoid Payment Surprises Sales consultants for new construction should be working hand in hand with their mortgage lenders to ensure the buyers can close on their loans if the interest rates rise during the construction period, says Alma Jacobs, MIRM, of Atlantic Bay Mortgage Group in...

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