Members: The Greater Iowa City Area Parade of Homes and Remodelers Parade, put on by The Greater Iowa City Area Home Builders Association (HBA), is a highly recognized event hosting thousands of visitors who search for the latest in innovative building and decorating trends in residential construction. It’s YOUR consumer brand. New construction and remodeling projects set the stage to market the best homes our builders and remodelers have to offer.
The Parade of Homes is a very important marketing vehicle for builders and trade partners of the association. It has been shown through studies and personal documentaries that the Parade of Homes piques the area’s home-buying interests and is seen as an annual ritual for the HBA housing market. Our parade is marketed with highly effective, targeted television and radio commercials placed on local television stations, regional cable networks and leading radio stations. High-impact ads are created for print newspapers and attention-grabbing posts for social media platforms.
Parade amenities include: official guidebook, website, signs, booties, parade streamer flags, admission tickets, vouchers for your clients, posters, newsletter supplements, membership recruiting, advertising discounts and a digitally produced community and tour map through the Parade Craze app. The HBA’s website has been designed to offer additional opportunities to promote your business and homes you plan to showcase. NOTE: The Remodelers Council will host its Remodelers Parade the second weekend of the Parade of Homes. The Remodelers Parade and Parade of Homes will be a combined marketing effort. Remodeler’s forms are sent separately.
Dec. 31: First Application Deadline
Jan. 14: Second Application Deadline
Jan. 31: Third Application Deadline
Feb. 14: Final Application Deadline
Questions? Call (319) 351-5333 or email firstname.lastname@example.org.