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Lunch & Learn: Telling Your Story and Building Your Brand through Advertising
December 16, 2020 @ 12:00 pm - 1:00 pm
Now more than ever, customers are looking to connect with local brands and businesses they can trust. This goes beyond sharing a sale or promotion that is running, it goes to a more basic level of humanizing your business. Sharing your story, your people, the safety precautions they can expect when working with you and more.
Member The Cedar Rapids Gazette’s Bryan Busch and Amy McKelvy will share best practices and ideas on how to share your message and educate your audience through your content and advertising placement.
About Bryan Busch
Bryan works with The Gazette in several capacities, including with the Iowa Ideas Conference, facilitating the Leadership Development Program, and digital strategy. Bryan’s background includes more than fifteen years in consulting, branding, marketing and advertising. With advanced degrees, multiple certifications, and several years’ experience in business, leadership, financial planning, sales and marketing, psychology, and mental health counseling, he brings a broad perspective and unique experiences to his work. Bryan is also a Master-level Tae Kwon Do instructor and long-time writer and speaker. His unique ability to blend both cutting-edge and tried and proven marketing strategies with dynamic story-telling allows him to help businesses reach and engage customers in new and innovative ways.
About Amy McKelvy
Amy has been with The Gazette for three and a half years and currently serves as their Sales Manager. Amy transitioned to sales after 12 years of working in nonprofit development, marketing, and events. She has a passion for working with local businesses to truly understand their needs and match them with customized, strategic solutions.