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Marketing & Communicating with the Aging In Place Client (CAPS I)

March 20, 2018 @ 8:00 am - 5:00 pm


Millions of Americans are living longer and more active lives.

Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.

By completing this course, participants will be able to:

•Describe three segments within the AIP market that present business opportunities for building professionals.

•Identify access points and marketing opportunities within targeted AIP market segments.

•Explain how allied professionals can collaborate effectively to serve a targeted AIP market.

•Identify common challenges of functioning in a real world environment for the AIP population.

•Enhance the AIP client consulting process with effective needs assessment and communication techniques.

This course qualifies for: •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Register with Kary@HBAofIC.org or call (319) 351-5333 today!


March 20, 2018
8:00 am - 5:00 pm
Event Category:


Greater Iowa City Area Home Builders Association
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Iowa City Area Association of Realtors
847 Quarry Road, Suite #110
Coralville, IA United States
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